We live in a digital age noted Bahaa Al Zubaidi. Now, the retail industry is experiencing a considerable transformation. Augmented Reality is one of the key factors that drive the retail industry into positive transformation. It is shortly referred to as AR.
Augmented Reality is bringing positive changes to the way we shop. It does it by bringing together the physical and virtual worlds. So, you can now shop in ways that you never have imagined earlier. You can understand how AR is reshaping the retail industry here:
Try New Things Virtually
Augmented reality helps customers virtually try their new products. This is one of the ways it revolutionizes the retail shopping industry. Be it furniture, makeup products, eyewear or clothing, AR apps provide an opportunity for customers. It is to see how their products look in customers’ homes or themselves.
It means that you can try out how a pair of specs will look on you before you buy. So, before you place your order for any product, you can gain confidence in what you buy. Also, for sellers, it reduces the rates of returns from customers.
Interactive Visualization of Products
With Augmented Reality, retailers can create 3D models of their that interact with customers. It means that you can see the product from different angles virtually before you make your buying decisions.
This facility offered by AR is particularly helpful for home appliances. Also, it helps electronics and even complex and high-end items. You can evaluate the minute details of products. In turn, you can gain a deeper understanding of the functionalities and features of a product. In turn, you can arrive at more informed decisions.
Improved In-Store Experiences
Using augmented reality, physical retail stores can provide better in-store experiences. They can create store layouts and interactive displays. Retailers can let their customers use their AR glasses or smartphones to access additional product details. Above all, they can gather these details by pointing their devices at the display or product. In turn, customers can get a better in-store shopping experience. They can gather more information about a product before they reach the shop to buy a product.
Conclusion
Apart from bringing the above-mentioned benefits, augmented reality can help with personalized recommendations. Also, it will help solve sizing issues for customers. Further, the concept of Retatailment is gaining increasing popularity due to augmented reality. It is word arrived by combining retail and entertainment. It will help retailers use AR games, engaging experiences and interactive storytelling. In turn, they can get better customer engagement.
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