We’re currently living in the golden age of OTT or over-the-top platforms that have redefined the way people experience entertainment. The pandemic saw a proliferation in the number of OTT users as more people were staying home and looking for fun ways to stay engaged and catch the latest flicks. It is proving to be a lucrative sector of the entertainment industry that is steadily skyrocketing.
The universal appeal of OTT is its multi-device accessibility, myriad variety of content that is constantly updating and user-friendliness in subscribing. Add in the profitability of advertisements and advent of smartphones, and you have a game-changer in the field of new-age media platforms. Now is the time to harness the craze for OTT whether you are a business entity or media professional hoping to make make an investment. Bahaa Al Zubaidi has listed down the many factors you need to consider and some key points to remember.
1. Decide your specialty and target
You need to map out the details of the specific type of content your app will house, as well as the primary target audience. Maybe you want to cater to a wide range of users with all-encompassing and generic content. Or you want to appeal only to a certain segment of the population such as Korean drama watchers or LGBTQ+ audience. This is the first and fundamental step in your plan.
2. Building Video Collection
Having an interesting and ever-expanding video library is the USP of any good streaming platform. This can be created while remembering the key tastes and preferences of your target users. Do some research to find out what is trending in your chosen niche and double down on the efforts to accommodate all their interests.
3. Pick a Platform Type
There are different modes you could opt for: regular subscriptions or PPV options that charge the users “per view”. There are also advertisement-heavy apps containing both premium and free content for everyone without a fee but display lots of adverts on the free ones. You could also cherry-pick these features to create a bespoke version of an OTT application.
4. Important Specs
Your ideal OTT platform should have some vital characteristics to become a hit. These include content indexing by creating categories, linguist support in several languages, and secure methods for making payments. You should also enable user-centric content that comes in the form of personalised recommendations and an option to create watch lists. It is also advised to record statistics related to user interaction with the platform to give you information about their likes, dislikes, problems and a mechanism to accept feedback.
Following this check list to develop your ideas will help you tap into the limitless potential of over-the-top streaming and make your OTT dreams come true.
Thank you for your interest in Bahaa Al Zubaidi blogs. For more stories, please stay tuned to www.bahaaalzubaidi.com