Having an app or website that performs optimally for your consumers should be the top priority for your e-commerce business. In the golden era of technology where online activities occur in the fraction of seconds, any minor glitch or excessive page loading time could easily make or break your business.
Consumers have become tech-savvy and gravitate towards apps that give them instant results and do not waste their time. Here are the different ways that a poorly performing app could negatively impact your e-commerce business. In this article, Bahaa Al Zubaidi talks about the poor performance of ecommerce apps and its impact.
Bouncing Increases
The first major setback is an increasing bounce rate where consumers who come to your app or site get frustrated by unappealing aspects of your page. They “bounce” away or exit after viewing only the landing page. This reflects on your inability to arrest and sustain their interest long enough to fulfil a goal like buying a product, service or subscription. Deterrents include ineffective lead magnets, improper layout, non-functional buttons, slow loading speed or inaccurate information.
Dwindling Margins
By having a website or app whose performance is subpar, you are essentially turning away consumers who were interested enough to check out your page. You need to analyse the roadblocks they faced in navigating it. This does not bode well in the long run as it will impact your profit margins if many consumers end up not buying anything on your site. This is one of the major avenues that needs to be addressed as soon as a problem arises.
Page Speed is Key
To the modern consumer, time is money and to convince them your app is worth their time, you have to ensure it is always running on optimised loading speeds. Regularly conduct checks to ensure the pages load quickly and that they are also optimised for viewing in a number of gadgets like smartphones, laptops and tablets. Consumers tend to have many points of entry to your e-commerce platform and ensure you are prepared for multichannel touchpoints.
Loss of Consumer Interest
Consumers hailing from the Gen Z and millennial demographics have a flair for the latest trends and are pros at researching about competitive brands. They will not hesitate to call you out on social media if their experience on your app isn’t up to the standard. Sustaining their long-term interest and loyalty is much more difficult than that of older generations. So it is essential to go the extra mile in improving every aspect of your site and make sure your most loyal consumers do not leave you.
Poor Shopping Experience
Statistics show that most consumers today prefer shopping on their apps rather than going to physical stores. If you are not able to fulfil their expectations of a remote shopping experience, running an e-commerce app becomes pointless. Take care that you are doing everything you can to provide a seamless and hassle-free experience on your site.
Frequently run tests and fix any problems cropping up as soon as possible. No consumer likes an app that keeps glitching, crashing or provides incomplete details. Thank you for your interest in Bahaa Al Zubaidi blogs. For more information, please stay tuned to www.bahaaalzubaidi.com.